Blog Archives
Social Media Using Reciprocity for Considered-Purchase Brands
As social media increasingly becomes an engine for commerce, the application of reciprocity is important to boost audience engagement and [...]
4 Qualities of Successful Social Enterprise for Considered-Purchase Brands
Social media is a critical part of your business model in the ever-increasingly connected world, and following these 4 steps [...]
Increase ROI through Optimized Mobile Email Marketing for Considered-Purchase Brands
One sure way to increase your Considered Purchase Brand’s email marketing response, click-through and ROI is to optimize it for [...]
The Power of Provenance for Considered-Purchase Brands
Today, smart considered-purchase brands are using provenance to entertain, educate, share, mollify and motivate their internal and external audiences in [...]
IBM Study Reveals 4 Critical Challenges CMOs Must Confront for Considered-Purchase Brands
As CMOs everywhere struggle with the changing marketing landscape, overcoming these 4 challenges can bring exciting new opportunities for Considered-Purchase [...]
Why Midwinter Months are Hot for 7 Considered-Purchase Brands
Consumers are pretty savvy about the “best time to save on the big stuff on sale” and Considered-Purchase Brands need [...]
Will Recovering Consumers Return for Considered-Purchase Brands?
Despite the predicted end of this recession, today’s recovering US consumer shows a widespread shift away from premium brands to [...]