Category Archives: Audiences
Today, smart considered-purchase brands are using provenance to entertain, educate, share, mollify and motivate their internal and external audiences in [...]
Despite the predicted end of this recession, today’s recovering US consumer shows a widespread shift away from premium brands to [...]
Establishing permanent trust is the most effective sales strategy your brand can employ, and doing so ensures brand success.
Marketers must begin to pay more digital attention to Baby Boomers, who spend an astounding amount of time with digital [...]
The more a potential customer trusts your brand, the easier it is for him/her to convert from “potential” to “permanent.”