Monthly Archives: May 2012
Storytelling is the Brains of Social Media for Considered-Purchase Brands
Once upon a time, brands used primarily advertising to acquire, retain and grow their customers, but in today’s social media [...]
Considered-Purchase Brands: What’s Your Twitter Narrative?
Consistency is still the key to business success on Twitter, but without a strategic, narrative you run the risk of [...]
Social Media Using Reciprocity for Considered-Purchase Brands
As social media increasingly becomes an engine for commerce, the application of reciprocity is important to boost audience engagement and [...]
Easy Content Marketing Strategy for Considered-Purchase Brands
When creating content, focusing on the following 6 parts of your brand’s story can help guide your potential customers’ decision [...]
4 Qualities of Successful Social Enterprise for Considered-Purchase Brands
Social media is a critical part of your business model in the ever-increasingly connected world, and following these 4 steps [...]
Increase ROI through Optimized Mobile Email Marketing for Considered-Purchase Brands
One sure way to increase your Considered Purchase Brand’s email marketing response, click-through and ROI is to optimize it for [...]