Not even a distant cousin to impulse items, Considered- Purchase Brands are the serious, “I’m thinking about it” high-cost/high-consequence purchases that most consumers buy only a few times in a lifetime. These are homes, boats, cars, trips, furniture, appliances, carpet, insurance, higher education, HVAC systems, roofs, energy, healthcare – and more. Counted among the most demanding marketing challenges, these are the products and services that require research and often require financing. As a result, you have an involved decision-making process with a complex batch of close-circle influencers – and, in brief, a much longer buying cycle. Which is why we are all looking for the right marketing strategy and support that can make a real difference.