The next 5 years will hold more changes in advertising than the previous 50 did. This is a radical transformation [...]
In today’s social media world of spit-fire-fast influence, considered-purchase brands need to sharpen their powers of persuasion.
Yes, considered-purchase brands like BMW are launching social media campaigns and reaping great results. Here are some powerful examples you [...]
With less affluent consumers in the market and more brands competing for them, the bottom line is that holding onto [...]